Your report card and game plan 📑
Your quiz results show that you’re a branding AND marketing A-student. However, to maintain your competitive edge, it's essential to continually refine and adapt your branding and marketing strategies to evolving trends and audience preferences.
Your business’ rockstar areas:
Branding + Marketing
Where you could shine brighter:
Dig into the report below
(scroll down)
What your results mean
Your high branding score showcases a deep understanding of how to shape your business' perception in the eyes of your audience. You've likely established a strong brand perception that reflects your values, personality, and core identity, which fosters meaningful connections with your customers. Also, your marketing know-how indicates that you effectively communicate your brand's message and values to your audience which drives engagement and conversions.
While your strong branding sets the foundation for long-term customer relationships, your marketing ensures that your brand resonates with the right audience through the most effective channels.
Your game plan in a nutshell 👇🏾
1
Get in the habit of social listening by keeping in touch with your target audience and understanding their evolving needs and preferences.
2
Ensure your branding remains aligned with your business's evolution and target audience by reviewing and refining your brand strategy.
3
Tweak your marketing strategy to reflect potential changes in your audience and branding, conduct a social media audit to optimize performance, and implement a repeatable content creation system for efficiency.
Before we dive into the details, get familiar with the key concepts
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A brand is the way that the outside world perceives your business. For example, most people view Apple as an innovative brand and leader in technology and Hermes as a brand with high-quality leather goods made for the wealthy.
Branding is the decisions businesses make to shape the outside world's perception of their brand.
Did you know that brands with well-defined and consistent branding have a 91% higher yearly increase in customer retention rate? Branding makes your ideal customer stay loyal to your business over thousands of competitors because they want to be associated with you or agree with your unique perception of the world. It is an element for further differentiation in a competitive world with thousands of great products and services.
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It’s the foundation of your branding. A brand strategy helps you understand your target audience because you want branding that connects with them; enables you to analyze your competitors and your industry because you want to figure out how you can stand out and learn from best practices; and helps you create a unique brand story that resonates with your audience.
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Branding is foundational; it's who your business is, and marketing is how it shows up. Think of it as your personality versus how it is expressed when you choose how to dress.
Here’s your detailed game plan ✔️
Audience & Branding
Audience Analysis — make sure you and your target audience are still on the same page
What are your target audience’s challenges? Identify at least 3 clear challenges related to your industry.
Who is your target audience? Outline their general demographics.
Dig deeper — what does their day-to-day look like? What are their aspirations? What other brands do they really like and engage with? What are their values?
Create a user persona profile and bring your ideal customer life — give them a name, an age, a gender, a personality, a lifestyle, etc.. based on your research findings.
Branding Alignment — ensure alignment with your business evolution and target audience:
Review your branding and get clear on the following:
Your values (what do you stand for?)
Your pillars (what are the elements your brand focuses on?) Hint: these should be aligned with your values
Your personality (what keywords can describe your brand’s vibe?)
Your brand archetype/s
Your tone of voice (how will you channel the above into your messaging?)
Your mission/vision/promise/tagline/positioning statement
Your mood board and visual identity (logos, color palette, typography, photography direction)
Based on your target audience analysis: does your branding align with your target audience (eg. value alignment)?
Marketing
Update your marketing strategy to reflect potential changes in your target audience and branding.
Do a social media audit by looking at your best-performing and least-performing posts:
Identify trends and patterns in content that resonate with your audience.
Double down on what’s working well to maximize engagement and reach.
Learn from posts that underperformed.
Consider expanding to other social media channels if you've mastered your existing channels and managing them feels effortless (where does your target audience hang out online?)
Update your marketing workflow with a repeatable content creation system to eliminate creative blocks and make it simpler to manage as you expand:
Develop a structured and streamlined process for ideating, creating, and publishing content to save time.
Okay now that you have a game plan, here are your 3 options to achieve it 👇🏾
Grab the Streamlined Guide to Branding & Social Media Marketing
Method breakdown
You’ll be guided step-by-step to navigate all these refreshes by creating an updated brand strategy, visual brand identity, and social media marketing strategy. It’s essentially a strategist in a pocket and was created specifically for entrepreneurs like you, who understand the importance of branding and marketing but cannot hire an agency. The guide simplifies agency-grade strategies into a simple guide with exercises, real-life examples across various industries, and cheat sheets. It was designed to create brands, but also to stay by every founder’s side as their business grows so they can make sure their branding and marketing evolve with them.
Pros
Affordable, no overwhelm, no confusion. Just follow the guide step by step and build your dream brand plus a marketing strategy based on buyer psychology, tried and true marketing principles, and a repeatable system you can duplicate and use forever.
Cons
It’s not a quick fix, you’ll have to dive deep into brand building and follow an agency-grade process. It’s simple and easy to understand, but you’ll be reading, writing, and designing.
or
DIY completely
Method breakdown
Keep your checklist close and open your tabs. Browse the internet to dive into each sub-topic mentioned and utilise AI like Gemini or Chat GPT to help you along the way. Since you’ve scored high in both branding and marketing, this could be easy for you.
Pros
Free
Cons
While there are some great free resources out there, most of my clients complain that the free stuff sound great in theory, but in practice leaves them even more confused. If you have time on your hands and you’re good at synthesizing information — this could work.
or
Call up an agency
Method breakdown
You’ll outsource your branding and/or social media marketing to an agency, and rest easy knowing that pros are handling it for you.
Pros
Expertly crafted — sit back and relax.
Cons
Time investment (weeks to months), cost (at least $1000), you don’t walk away with any knowledge, making you dependent on the agency for implementation and changes as your brand grows.