It’s time to humanize your brand and uncover its heart & soul. 🫀

“To humanize is to make things more humane and easier for humans to relate to and appreciate.” Humans connect with humans, not businesses.

This mini-guide is for you if 👇🏾

You’re unsure how to connect with your ideal customers on a deeper level.

Your brand lacks a strong identity and doesn’t have an internal compass that guides how it looks, sounds, and feels.

This leaves you struggling to figure out how to communicate, and building a brand you’re happy with feels impossible.

showing The streamlined guide to crafting your brand persona on different screen sizes

Crafting a strong persona is the key to establishing a voice and personality that resonates with your target audience. 

What you’ll create

  • Define the core principles that guide your business and shape your brand's character.

  • Uncover the actionable elements that showcase your unique value proposition to customers.

  • Discover and connect your brand personality to universal human behavioral patterns with Psychiatrist Carl Jung’s brand archetypes.

  • Develop a distinct communication style that reflects your brand's essence in every interaction.

Get ready to

  • Get clarity on your brand’s core identity.

  • Build stronger connections with your ideal customers.

  • Develop a consistent communication style.

  • Take control of your narrative and elevate your marketing.

Hello, my name is Leila

Hello! My name is Leila, brand strategist and designer. I’ve spent the past 5 years helping ambitious businesses build brands, tell their stories, and connect with their audience on a deeper level.

Throughout my experience in agency roles, freelance work, and building my studio, I have assisted numerous brands in articulating their narratives, establishing cohesive brand identities, and creating, expanding, or managing their brand.

Having graduated from France’s #1 BBA with a focus on marketing and brand management, I know a thing or two about brand-building.

I created the founder’s vault to demystify branding and marketing for small business founders by extracting the essence of what I’ve learned over the years and breaking it down into simple DIY solutions.

Grab the guide

The streamlined guide to crafting your brand persona

This free mini-workbook will guide you through a step-by-step process to develop a compelling brand persona. The goal is to make connecting with your ideal customer simpler and more authentic.

  • A 24-page PDF workbook that you can fill out digitally or print out.